**Please take a moment to view my notes below and critique the site as necessary.  All points of view are welcome!**

Although before setting up my blog I did put some thought into it, but as time passes and things change (whether we want them to or not) today’s assignment is a good cause for pause to make sure it is really want we want to represent us in this big blogging world.

That being said, I did fix my picture last night. It was driving me nuts from day one because I couldn’t get it focused and finally it is here (yippee). The picture itself, however, is how I want to represent me and my blog – Scotch and Chocolate (classy and sassy).

Why? I bought a discounted ticket for a this tasting. I knew very little about Scotch, as I mostly drink wine, but thought I would be adventurous, step out of the comfort zone a bit, to do something a slightly bold… The chocolate was divine and decadent and that too was something I wished to have represent me. So this is why the picture is there. I learned so much that night (about Scotch and myself to step out of that zone more often), had a great time in the process for very little money.

Next about my branding, the color scheme. A soft pale pink. I love pink (and purple and green.. ok I love color) but the pink says to me, happy… it is welcoming and not harsh, and when wearing rose colored glasses, everything looks so much better. I like to think that the majority of my posts have been and will be, a good representative of that – a positive vibe even if things don’t always feel that way, on every subject matter.

I do however want to mess around with the widgets a bit more to see how I can add to the site without it becoming ‘busy’. I like the theme that I picked because it is clean, soft, and easy to read. Especially the font, sort of funky don’t you think??

Today’s assignment: audit your brand — look at all the ways you communicate information about your blog, and make sure they’re consistent, focused, and say what you want them to say.